Our Rating Methodology

Home Our Rating Methodology

A big aspect of operating a business in the crypto and/or blockchain industry is to build your brand and have a strategic marketing plan to promote your product or service. That’s why blockchain marketing and PR agencies exist. 

Working with a PR firm is therefore highly important. But where do you even begin when it comes to finding the right partner with so many blockchain PR agencies out there?

That’s where we step in. Our goal is to continuously learn everything there is to know about blockchain marketing agencies through in-depth online research, analysis, and evaluations in order to create unbiased reviews.

We evaluate blockchain marketing and PR firms according to four main factors:


Experience is a crucial factor to take into account when assessing the blockchain PR firm.

For how long have they been around? The company is more likely to have experience the longer it has been in business.

Who are their prior/current customers? You want to work with a PR agency that can demonstrate its value and has experience working with well-known brands in the blockchain and crypto industries. You can get an indication about their level of experience from this.

Case studies are also highly important because they demonstrate the track record of the PR firm. By reviewing their case studies, you can determine a PR agency’s level of expertise.


Despite the fact that “hiding” behind an NFT on Twitter is cool and trendy, we don’t like PR agencies who are anonymous. From our perspective, marketing professionals who want to be taken seriously should be transparent about both the services they provide and their employee identities. This entails prominently featuring their staff members on their website.

A list of all the services a marketing firm provides is a crucial element in determining how transparent they are.

The business must also be clear about where its offices are located.

Industry Reputation

We view it as proof of credibility when an agency has been featured or mentioned in major media outlets, and publications or has received industry recognition and awards. 

We also consider it a good indicator of an agency’s expertise when it is active in blockchain and crypto conferences and hosts major events in the industry. 

On the other hand, a PR agency that lacks evidence of industry reputation or connections may be due to a lack of expertise.

Range of services

Everyone can reach out to a website and pitch, or buy a sponsored article for PR purposes. We want to know what makes PR agencies stand out. What do they offer? 

You can excel in one service and that’s awesome, and you can offer additional services that amplify your offering. We look at those things positively. 

Offering a complete marketing strategy, beyond a single service, is one way to show how devoted an agency is.


We research thoroughly and base our reviews and ratings on information we find online. If a service provider’s website and online presence fails to reflect how good it is, it should do better.

If you found any misleading information on this website, get in touch and we’ll be happy to look into it.

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