Last Updated on March 29, 2024

When you want to get your press release out into the world, it is more important to ensure that you get relevant media coverage. There are two ways you can go about this, personally reach out to media outlets, or use a press release distribution service, a “wire”. Inarguably, using a wire service is more convenient for most crypto projects. They help you turn your news release into a marketing campaign asset, complete with quantifiable analytics.

With multiple wire services out there, it can be hard to decide which one to go with. We’ll run down PR Newswire vs Businesswire, two of the most famous wire services, and see how they compare.

Overview of PR Newswire vs. Business Wire

Arguably, both PR Newswire and Businesswire offer comprehensive investor relations, public relations, and content distribution and analytics services. They give you access to thousands of premium channels, journalists, social media reach, and enhanced targeting and reporting. And they also offer fairly competitive pricing. 

PR Newswire vs. Business Wire

On the face of it, they all seemingly offer relatively similar services which can be customized to suit your crypto project’s specific needs. Here’s a comparison of PR Newswire vs Businesswire. 

Global Reach

Both PR Newswire and Businesswire allow you to distribute your press release on a local, national, or global scale. They also have advanced targeting options that give you flexibility in the choice of media outlet for your release. Suffice to say, they both have thousands of credible journalists subscribed to them and can distribute your content to tens of thousands of popular outlets in multiple languages. However, in PR Newswire vs Businesswire,  Businesswire has a far-reaching capability with over 100k websites and media outlets in 162 countries. PR Newswire, on the other hand, has over 8,000 websites and media outlets in 170 countries.

Precision Targeting

When it comes to sending out press releases about your crypto project, you’d want it to be as targeted as possible. The targeting features in both PR Newswire and Businesswire include industry, demographic-specific languages, and geo-location across states, regions, and countries. 

In PR Newswire vs Businesswire precision targeting, PR Newswire excels at social media targeting. It offers targeting for 60 countries, and almost 200k influencers, journalists, reporters, and bloggers. Businesswire goes a step further and allows you to target over 160 specific countries, and narrow it down to editors, broadcasters, and key opinion leaders. 

For a crypto project, you can take advantage of subject-specific targeting available on both PR Newswire and Businesswire and select platforms important to your strategy.

Pricing

If you’re looking to only send out press releases, the minimum number of words per press release is 400 words for both PR Newswire and Businesswire.  However, in PR Newswire vs Businesswire, Businesswire is significantly costlier than PR Newswire. You’ll pay at least $475 and $350 for PR Newswire. Note that PR Newswire charges an additional $325 if you want to attach multimedia content to your news release.

Generally, Businesswire pricing ranges between $475 and $4,195; while that of PR Newswire is between $350 and $8,700 depending on the scope of the distribution. Note that PR Newswire has an initial membership cost of $195.

Analytics

PR Newswire and Businesswire all provide you with a full list of media outlets that will publish your press release. And regardless of the package you choose, you’ll have access to the platform’s tracking and analytics. With PR Newswire and Businesswire, you can track the view for your press release social media engagement and shares, and multimedia interactions. You can also monitor the historical data for all your past and ongoing campaigns.

In PR Newswire vs Businesswire analytics, PR Newswire is a bit more sophisticated. It allows you to create reports from your press release campaigns and share them, providing a summary snapshot of specific and personalized trends with your campaign. you can monitor and track traffic sources, click-throughs, shares, and downloads. 

The Best News Distribution Platform for Crypto Projects

Despite the recent mainstream acceptance of cryptocurrencies and blockchain projects, the industry is still very much a niche. And that means your PR and press releases are best handled by platforms dedicated to the blockchain industry. PR Newswire and Businesswire both have impressive wire services, with thousands of media outlets, and precision targeting.

Read: Best press release distribution platform for crypto projects.

Looking for more marketing value than just press release distributions? These agencies can help

Chainstory

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The Bottom Line

Press releases are an ideal way to get favorable media coverage and increase your brand exposure to reach new target markets, and they can be cost-effective compared to advertising. As we’ve seen, PR Newswire and Businesswire are powerful and relatively affordable. They all allow you to reach a relevant global audience, but in the battle of PR Newswire vs Businesswire we found Businesswire to slightly edge out, offering a bit more value, though both platforms are commendable for their services.

Frequently Asked Questions

Both PR Newswire and Business Wire offer comprehensive press release distribution services, allowing companies to reach a wide range of media outlets, industry publications, online platforms, and journalists. They also provide additional features like multimedia attachments and analytics to track the performance of press releases.

While both services offer similar functionalities, there are some notable differences. PR Newswire is often associated with a larger distribution network, providing wider coverage and potential exposure. On the other hand, Business Wire is known for its strong emphasis on financial news distribution and targeting specific industry sectors. Read the article to learn more.

Both PR Newswire and Business Wire have a global presence and offer distribution services across various regions, including North America, Europe, Asia, and beyond. They have established relationships with international media outlets to facilitate global reach for press releases.

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