This is a comprehensive review of Melrose PR that takes into account the agency’s history, experience, transparency levels, and industry reputation among other factors.
Last Updated on March 29, 2024
The crypto industry is one that constantly experiences violent cycles of booms and busts. These cycles usually bring in new successful projects and at the same time, bring down the curtain on some as well. That’s the nature of the game.
This nature is shared among the market’s participants that include marketing agencies. While marketing agencies don’t usually grab the spotlight as much as the companies they market, some have been in the industry for a long time. One of them is Melrose PR.
Melrose PR is more than a decade old, meaning that it has seen crypto grow from the fringes of the financial market to the mainstream.
But how big of a marketing agency is Melrose PR, and should your crypto startup even consider it for your communications and marketing needs? This review has all the answers you need.
- Melrose PR has been around for more than a decade
- Good client portfolio
- Informative and straight-to-the-point website
- Well connected in the crypto media space
- Lacks case studies
What is Melrose PR?
Melrose PR is a public relations and communications agency that helps Web3 and crypto projects achieve their communications goals through brand strategy, media relationships, content creation, and thought-leadership development.
Melrose PR was created in 2012 – just over three years after the first Bitcoin was mined and about three years before Ethereum was launched. This makes Melrose PR one of the oldest public relations firms in the industry. Such longevity probably comes with perks that include long-standing connections with important stakeholders in the industry.
Melrose PR calls itself a “boutique Bitcoin and Web3 PR agency” that keeps its clients involved in the most important industry conversations. This is an important value proposition as the success (or failure) of crypto projects may come down to hype or conversations around a project.
Headquartered in Los Angeles, California, USA.
Melrose PR claims to have a responsibility to educate the public about the value of blockchain technology through its strong media relationships. Media relations and connections are very important in public relations and communications.
There is more to dissect about Melrose PR. Let’s explore it further in sections that cover the agency’s experience, service offerings, and more.
Experience
There is no doubt that experience matters when it comes to finding marketing agencies to work with. This is because it helps crypto projects send their message to the right audience on time and within budget.
For this reason, let’s look at Melrose PR’s experience.
To start with, Melrose PR has been around since 2012. This means that the marketing agency has been around for some time, and may have worked with some of the most recognizable names in crypto. This leads us to the next question.
Who are Melrose PR’s clients?
Melrose PR list of clients includes BitGo, Mina, Arcade, BlockDaemon, Foresight Ventures, Blocknative, Open Node, Fold, Amber Data, Vega, Suku, Decent Labs, Civic, Saz Mining, Teller, Swan, Moonbeam, Cipher Trace, MPCH.
Melrose PR list of clients includes names such as Civic. |Source: Melrosepr.com
Melrose PR says that the people behind groundbreaking crypto projects are the unsung heroes of the inevitable future of a decentralized world economy. The agency’s role is to help tell their stories to the world.
How is Melrose PR qualified to do this?
Melrose is led by Kelley Weaver, who serves as the marketing agency’s CEO. She is the founding board member of Crypto Connect, a decentralized crypto network that supports cryptocurrency professionals and individuals. This network probably helps Kelley Weaver to build important connections that can come in handy during marketing campaigns.
In 2013, Kelley Weaver founded PurseCase and secured an investment deal on the popular TV show Shark Tank.
Kelley Weaver is not a stranger to PR as she comes from the world of public relations. She worked as an intern for BWR Public Relations in 2009 and was a senior account manager at Ballantines PR from August 2009 to July 2011.
From its website, Melrose PR has a core team of 10 members that range from the CEO to account executives.
The company’s LinkedIn page does not show any meaningful difference in the number of people who work at the agency.
Another way of looking at Melrose PR’s experience is by observing how it attracts and retains top talent. Per Glassdoor reviews, Melrose PR has “great leadership, culture, work-life balance, and a rewarding environment.” This may help the marketing agency to be a leading destination for experienced public relations and communications workers.
Melrose PR Transparency
Transparency is very important as it helps marketing executives to make hiring decisions based on tangible information.
Melrose PR only has a LinkedIn page and a Twitter account. The marketing agency’s Twitter page is active and consists of new posts and retweets. This article assumes that Melrose PR retweets the media coverage it secures for its clients.
Melrose PR does not publish case studies on its website or any other platforms associated with it. Case studies give an indication of the difference that a marketing agency makes for its clients. The absence of case studies on Melrose PR’s website is a drawback to its transparency score.
Melrose PR did not list the address of its offices or headquarters on its website. It claims to be decentralized. However, the company’s LinkedIn page states that the crypto marketing agency operates from California, USA. This could be a minor error, but it would be nice if the marketing agency picks this up and rectify it.
Melrose PR lists its core team on its website.
Industry Reputation/Connections
There is no need to repeat the importance of connections and reputation in public relations and crypto. Melrose PR claims to have helped its clients get coverage in leading crypto and traditional media sites that include Financial Times, Crunchbase News, Yahoo Finance, Fast Company, International Business Times, Cointelegraph, and FXStreet.
Melrose PR media coverage for its clients. |Source: Melrosepr.com
Melrose PR’s CEO, Kelley Weaver, is active within the crypto sector. She attends and hosts podcasts. Here are some examples.
- Kelley Weaver of Melrose PR: Women in Tech Los Angeles
- Kelley Weaver hosts the “Proof-of-PR” podcast.
Kelley Weaver previously interviewed Tim Draper, an early Bitcoin investor who paid around US$19 million in June 2014 for roughly 30,000 BTCs confiscated from the Silk Road marketplace by the US Marshalls Service.
Melrose PR’s Range of Service
Melrose PR is very clear about its range of services. These include:
- Strategy – brand positioning and positioning
- Press relations – getting its client’s project known by the media, and by extension, the targeted audience.
- Thought leadership – position project creators as industry leaders through various channels such as media training, interview preparation, expert commentary, op-eds, and speaking engagements.
- Content development and distribution.
Melrose PR range of services. |Source: Melrose PR
Melrose PR Verdict
Melrose PR was founded in 2012. It is led by Kelley Weaver, who has experience in both traditional and crypto PR. The marketing agency has a decent website that reveals the identities of its 10 core team members.
It offers a good range of services and seems to have good industry connections. Overall, Melrose PR gets a rating of 4 out of 5 stars.
Melrose PR Alternatives
Not convinced? Check these Melrose PR alternatives:
Chainstory
Ninjapromo
EAK Digital
Frequently Asked Questions
How many employees are working at Melrose PR?
According to their website, there are 10 employees
Who is the CEO of Melrose PR?
Kelley Weaver
Where is Melrose PR based?
Melrose PR says it is based in California, USA.
