Last Updated on April 28, 2024
Strategic communication is one of the primary areas to which companies pay the most attention. This is because precise communication about a company, conducted in certain ways, can help improve overall reputation, inspire client loyalty, generate bottom-line growth, and boost brand trust/confidence.
Luna PR is one of the many companies helping clients to build their brands, boost their credibility, and create avenues to connect with their audience. But how good are they at what they do?
This article will review Luna PR based on its experience, transparency, industry reputation, and range of services. Let’s get into all the details.
- Wide range of services
- High industry experience
- Mostly transparent
- No case studies
- It has an unresolved conflict
What is Luna PR?
Luna PR is a public relations and marketing company that operates on a global scale. It manages events, startups, and businesses focusing on blockchain, web3, digital assets and NFTs, fintech, emerging tech, green tech, IPOs, gaming and e-sports, government entities, and artificial intelligence.
The company was founded in 2017 by Nikita Sachdev and is based in Dubai, United Arab Emirates. It also has offices in Miami and Singapore.
Luna PR aims to boost client brand awareness and reputation in global markets by providing appropriate exposure. It claims to have vast and experienced team members who employ their technology and communication expertise to develop personalized and easy approaches to meet clients’ needs.
Experience
Luna PR has been around for seven years and has gathered a wealth of experience within this period, serving over 600 clients across several industries. It has worked with popular brands like Binance, Polygon, Reef, The Sandbox, White Whale, Ripple, Huobi, EnjinStarter, UtopiaGenesis, Kadena, Clover, Biovaxys, Algorand, HiFi, Animoca brands, FirstGrowthFunds, Concordium, Bonded.Finance, eToro, Primal Capital, and lots more.
For its workforce, the company has put together a large team of professionals to help brands launch, expand and rebrand. The team comprises content creators, finance experts, media professionals, videographers, authors, and designers who work together to achieve its clients’ goals.
Furthermore, the company’s founder and CEO, Nikita Sachdev, is keenly interested in the blockchain and emerging tech space and is committed to using the press, social media, and other outlets to increase awareness and adoption. Before starting Luna PR, the entrepreneur and serial investor co-founded Luna management. She also worked as a crypto host for crypto giant Huobi and other large fintech companies.
She further demonstrates her knowledge and experience in technology by traveling across the world to speak at colleges and conferences, such as the University of Miami and Oxford University, on the potential of Blockchain and fintech. She has also featured in a few podcasts where she shared her journey and knowledge on the blockchain and cryptocurrency.
Transparency
Luna PR is quite transparent about its vision, mission, and operations. It has a strong social media presence that allows clients and audiences to see what the company is up to. They are present on Instagram, with 3,222 followers, Twitter, with 8,863 followers, and LinkedIn, with 12,262 followers.
The platform’s website also provides relevant information about the company, staff, services, and clients. It employs simple designs, making it easy to navigate the site and find all information about the company.
The company also provides access to reviews from clients on the website to show how well they deliver on their promises. Many of the testimonies commend the company’s ability to convert visions into narratives, as well as their professionalism.
However, it has no case study to show for these works. Therefore, there’s no way to tell the scope of work done for the specific clients.
Moving on, the company made its contact information available on the site. You can send an email, call, or visit their office. However, the company did not provide specific details about office buildings and floors.
Industry Reputation/Connections
Luna PR has established track records proving the company’s contribution to advancing blockchain and emerging tech. Client’s reviews published on the company’s website also reveal a high level of satisfaction.
However, the company and its CEO was recently called out for a scam. The displeased client went as far as creating a website and twitter page with details of the transaction.
On the other hand, Luna PR appears to be highly connected to top players in the media industry. It has been able to secure content placement in famous publications like Forbes, CNBC, Cosmopolitan, The Block, Coindesk, Bloomberg, Wired, Yahoo Finance, Sky news, and others.
The company also recently acquired a Cointelegraph franchise to bring the publication to the Middle East and North Africa (MENA). The acquisition is aimed at advancing blockchain awareness and adoption in MENA.
Luna PR has also received several awards highlighting their industry performance and reputation, including Best PR & Marketing Agency in emerging tech – Entrepreneur Middle East 2021 and Web3 consultancy firm of the year – Entrepreneur Fintech Awards 2022.
Range of Services
Luna PR offers services across five different fields: Public Relations, Marketing, Branding, Advisory, and Event Management.
Public Relations
Public relations involves disseminating information to influence audience perception. Leveraging expertise in public relations, Luna PR provides services that allow clients to communicate effectively with their audience and build lasting relationships. Its services include:
- Global and regional media pitching
- Press release and distribution
- Partnerships and co-branding opportunities
- C-suite and executive brand building
- Crisis and Reputation Management
- Conference roadshows and speaking opportunities
- Media Training
Marketing
Marketing refers to all the processes that make customers interested in a company’s product. Luna PR develops effective marketing strategies to maximize market impact for its clients’ products. The company’s marketing team offers the following services:
- Social media management
- Content creation
- Community management
- Influencer marketing
- Growth hacking
- Campaign design
- Marketing strategy
- SEO and SEM
Branding
A brand is what sets a product or service apart from others in the market. This includes the name, symbol, and other significant features. Branding involves creating unique features that will help customers identify a company across all platforms and products. Luna PR offers the following branding services:
- Brand strategy
- Brand identity
- UI/UX
- Website development
- Logo design
- Whitepaper beautification
Advisory
The information provided on Luna PR’s site suggests that the company and its team have deep knowledge and experience in blockchain, emerging tech, investment, and partnership. Thus, they provide advisory services to companies in the following areas:
- Tokenomics
- Market-Making Partners
- Legal Partners
- Exchange Listings
- Partnerships
- Board Members
- Global Roadshow
Event Management
Companies planning to host a tech event can employ the assistance of Luna PR. The company will manage all details, including:
- Venue & Guestlist
- Entertainment
- Media and Sponsors
- Private Investor Events
- Staff Management
- Organisation & Budgeting
Luna PR Alternatives
Not convinced? Check these Luna PR alternatives:
Chainstory
Ninjapromo
EAK Digital
Frequently Asked Questions
Where is Luna PR based?
Luna PR is based in Dubai, United Arab Emirates. It also has offices in Miami and Singapore.
Who is Luna PR’s CEO?
Luna PR’s CEO is Nikita Sachdev: a serial investor and entrepreneur.
How many employees does Luna PR have?
According to information provided on the company’s LinkedIn page, it has a capacity of 51-200 employees. Vague, we know.
