Since 2012, CryptolandPR has built an impressive portfolio of clients that span the breadth and width of the crypto space, most notably DeFi, NFTs, GameFi, the metaverse, and Web3.
Last Updated on March 29, 2024
CryptolandPR is a marketing agency that takes pride in pushing boundaries, driving awareness, and disrupting several crypto sectors through strategic media campaigns and creative storytelling. CryptolandPR takes full advantage of the intersection of technology, creativity, and data to engage the target audience, partners, stakeholders, and analysts.
The firm has come full circle within the blockchain space as it has offered its expertise to crypto companies and services ranging from exchanges to digital assets and infrastructure.
This article takes a deep dive into CryptolandPR and its service offerings.
- Has scooped some accolades
- A member of the Public Relations Consultancy Association, the world’s biggest PR professional body.
- Been around since 2013. This agency saw two or three bear markets, and is still here.
- Showcases case studies to reference the impact of its services
- Does not frequently update its social media pages (LinkedIn and Twitter)
- Mediocre online presence, lacks industry related podcast appearances.
What is CryptolandPR?
CryptolandPR is a fintech communications agency that leverages a unique approach to communications to build businesses in the growing crypto space, and its variety of sub-sectors such as decentralized finance (DeFi), the metaverse, NFTs, and Web3.
The company was founded in 2013 and became the first communication agency in the young blockchain sector at the time.
The company has a clear mission that revolves around blockchain. CryptolandPR does not only highlight its passion for the crypto space but its ability and desire to deliver a tangible return on investment (ROI) and value. The agency has built a network of journalists and influencers which goes a long way in the firm’s media campaigns.
CryptolandPR also has a strong network of clients, thought leaders, and challengers. The company has its office in London, United Kingdom.
Experience
CryptolandPR has been operational since 2013, meaning that it has seen several boom and bust cycles within the crypto sphere. Its experience can be measured by looking at the agency’s workforce, client base, industry expertise, transparency, industry reputation, and more.
The Workforce
Launching a product or service in the blockchain space is like walking through a maze in the jungle. You need to work with a blockchain marketing agency that can easily adapt to your brand voice and vision so that you can reach your target audience and grow your business.
This requires highly experienced and motivated employees who can seamlessly deliver the results you are looking for.
CryptolandPR has a team of accomplished individuals who have navigated several terrains within the blockchain space. They range from freelance journalists to content creators, account managers, and communication specialists.
The company’s team members are mainly based in London, with some located in the United States. LinkedIn information show that CryptolandPR’s employees have experience in areas that include Web3, NFTs, and more.
The Client Base
An agency’s client base is like a picture that says a thousand words.
CryptolandPR has or continues to work with some of the most recognizable names in the crypto space. The companies client base includes Bitpay, Bitwala, Blockchain, Bluzelle, Caspian, DASL, Dfinity, Diem, Digix, Enigma, Enjin, FIO, Gem, Guild of Guardians, Keepkey, Kinetic Capital, Lab577, Newtown Partners, Node40, Nuggets, Osom, Patientory, Phemex, and Po.et, Polygon, Polygon Studios, Power Ledger, Qtum, ShapeShift, TCM, Trovio, Trustology, Universal Protocol, VeChain, XinFin, Yieldly, and Zabo among others.
Industry Experience
CryptolandPR’s CEO, Katie Olver, is an award-winning entrepreneur and B2B tech PR specialist with more than 15 years of experience.
John Reader, who is also the co-founder and co-CEO of CryptolandPR, stated that he bought his first bitcoins as far back as 2013.
Transparency
CryptolandPR has a respectable degree of transparency. Here is why.
Social Media
Active social media accounts have become the quickest and easiest way for companies to communicate with their audience and display their authority to potential clients. Social media platforms are used to test the transparency and legitimacy of companies.
CryptolandPR has accounts on Twitter and LinkedIn. The marketing agency has 1,178 followers on Twitter at the time of writing. CryptolandPR does not tweet regularly. However, the account is not dormant and its periodical activity is a sign that the agency is alive and kicking.
CryptolandPR has about 650 followers on LinkedIn and is less active on this platform. Several employees of the firm are also active on LinkedIn, a professional social media site with more than 750 million members.
The Website
CryptolandPR has a professional website that clearly states the agency’s service offerings, contact details, and office location.
The website is very intuitive and allows visitors to find the information they need with little to no hustle.
Case Studies
Any company or marketing agency can make up claims in thin air to attract clients. Good and reputable companies publish case studies to showcase the value that their products or services provide to the clients.
The agency has published case studies that underscore the value that CryptolandPR brings to the table. For example, a case study for Power Ledger showed that CryptolandPR played a crucial role in creating traction for its client. In a matter of a few months, Power Ledger was featured in 114 news pieces and enjoyed coverage from top-of-the-list media sites including The Guardian, Huffington Post, Bloomberg, and Australian Financial Review among others.
CryptolandPR’s efforts culminated in PowerLedger raising AUS$17 million in 72 hours in its 2017 initial coin offering (ICO) first round.
CryptolandPR had one simple goal for PowerLedger – to create a media strategy that brought constant media coverage for its client during PowerLedger’s several rounds of funding. The media campaign also had to attract backers that would support the Power Ledger by using their tokens.
The case studies speak for themselves. They give potential clients the confidence to hire the marketing agency on merit rather than on unbacked claims.
Diverse Team
The company’s about page shows the bios of the company’s top employees – the two CEOs and the head of content.
Additional team members can be found on LinkedIn and the majority of them are accomplished experts in their fields. Having a mix of different professionals gives the marketing agency the firepower to tackle different projects that require specialized skill sets.
The Locations
CryptolandPR has one office in London, United Kingdom. The address is clearly stated on the agency’s website.
From LinkedIn information, the majority of the agency’s employees are based in London.
Industry Reputation
CryptolandPR’s industry reputation is reflected in the high-profile companies that make up the agency’s client base. Outside the blockchain industry, CryptolandPR has worked with Microsoft, Samsung, Salesforce, Unilever, etc.
Within the crypto industry, CryptolandPR counts ShapeShift, Enjin, Qtum, and BitPay among others as its clients.
Working with some of the well-known companies within the crypto space is a testimony of CryptolandPR’s stellar reputation in the space.
All this would not have been possible if CryptolandPR did not have the experience to cater to companies ranging from startups to enterprises and VCs.
CryptolandPR has received several accolades in recognition of its work in the B2B marketing arena.
Jemma Green, the co-founder and chair of Power Ledger spoke highly of CryptolandPR.
“The team at CryptolandPR were phenomenal partners for our launch. No opportunity was left unturned and as result, we have not only smashed our target for the token sale, we have hundreds of press mentions, including pieces in CNBC, Reuters, Bloomberg and more, speaking opportunities, analyst mentions, and more.”
CryptolandPR is a member of the Public Relations Consultancy Association (PRCA), one of the world’s largest PR bodies that require its members to adhere to the AMEC Integrated Evaluation Framework, the standard for PR and communications.
Range of Services
The services offered by CryptolandPR fit in with their overall objectives of connecting clients with their audiences, building brands, managing reputations, and growing businesses.
CryptolandPR offers the following services:
Profile Raising
CryptolandPR’s strategic campaigns are geared towards building brand and personal profiles of founders and CEOs. This establishes awareness, leading to the brand or personal profile being recognized by decision-makers, influencers, consumers, investors, and journalists.
Market Entry
Cryptoland facilitates key introductions through its PR campaigns, stakeholder outreach, and well-thought-out media campaigns to build the clients’ credibility and authority within their verticals. This is achieved by boosting the clients’ exposure and reputation.
Product Launches
A product launch requires a strong PR plan to reach the target audience. CryptolandPR is experienced in formulating key strategies for product launches, and this is done by identifying a product’s place within the market and the pain points to be addressed. CryptolandPR focuses on reviews and linking the product to breaking news and industry trends to gain coverage that helps the product connect with its key audiences.
Company Pivot
A company may be inclined to change its business model, explore new opportunities, or cut down on its service offerings. CryptolandPR’s tactical media campaign communicates these changes in a way that brings excitement to existing clients while attracting new ones.
Business Fundraising
CryptolandPR’s focused PR media campaigns can go a long way in helping brands and companies attract investors and raise funds to meet their goals.
The right coverage is important for a company to succeed.
Venture Capital Portfolio
Venture capital firms are expanding their offerings to include core services to the companies they back. CryptolandPR works with VCs that want to align with communications and PR partners to support their portfolio companies.
Lead Generation
Lead generation is an important part of the sales funnel. CryptolandPR helps clients secure leads through press coverage, earned media, features, reviews, partnerships, and more.
Employee Relations
CryptolandPR can run internal PR campaigns to keep employees happy, engaged, informed, and aligned with the company’s overall goals.
CryptolandPR Alternatives
Not convinced? Check these CryptolandPR alternatives:
Chainstory
Ninjapromo
EAK Digital
Frequently Asked Questions
Who is CryptolandPR’s CEO?
Katie Olver and John Reader are CryptolandPR’s co-CEOs and co-founders.
Where is CryptolandPR based?
CryptolandPR has an office in London, United Kingdom
How many employees does CryptolandPR have?
At the time of Writing, LinkedIn data show that CryptolandPR has at least 18 employees.
