In this article, we will look into Coinbound’s overall offering, experience, transparency, industry reputation, and connections.
Last Updated on March 29, 2024
Digital marketing and PR play crucial roles in promoting brand awareness and reaching target audiences in the blockchain industry. A digital marketing and PR agency can be the key to success for new and existing blockchain brands looking to establish a strong online presence and grow their communities.
- Good industry reputation
- Wide range of services
- Well connected
- The agency did not provide information about its office address.
- No information about the agency’s team on the website.
- “Gated” case studies
What is Coinbound?
Coinbound is a known blockchain marketing and PR agency established in 2018 by Ty Smith. It is based in the United States and offers promotional and growth-focused services to crypto, NFT, and Web3 projects.
The agency specializes in influencer marketing, public relations, social media management, media buying, SEO, and community management. It claims to have access to the widest network of content creators, social media influencers, and news publications which clients can leverage to achieve excellent exposure.
Coinbound has handled multiple campaigns for its clients and claims to have achieved significant results. It is also highly rated by several top players in the industry. The following sections will rate the agency’s claims and let you decide if you should trust them with your project.
Experience
Coinbound boasts of significant industry experience. It has offered its services to hundreds of high and mid-profile clients for over five years.
Blockchain projects like eToro, ImmutableX, CoinStats, Tron, Cosmos, Metamask, Nexo, Index, Koinly, Litecoin Foundation, AscendEx, Rand, Amber, AllianceBlock, OkX, Consensus, Gala Games, Defi, Ethermail, 11 Captains Club, ShapeShift, God’s Unchained, Crypto Daily, Permission.io, Voyager, Bit Dials, Earnbet, Wabi, Prime XBT, Juno, Ndụ, Generative Dungeon, Nimiq, Panther, 1XBit.com, Wilder World, Switch, Unbanned, Stake, DailyCoin, and others, have benefitted from Coinbound’s expertise.
The agency’s case studies show they are experienced in securing both paid and earned media on tier-one publications. They have also helped many of their clients take advantage of influencer marketing and achieved significant results. There are also multiple cases of past community and social media management jobs.
Other cases include:
Additionally, the company’s CEO, Ty Smith, runs an entire podcast channel accessible through Apple, Google, Spotify, and YouTube, where he shares insights and opinions on the blockchain and marketing sectors. This highlights his thought leadership in the industry.
Coinbound could do better in terms of transparency. The agency has a website containing the information visitors will require. It contains information about their services, media partners, clients, and reviews.
The agency also provides access to its case studies; however, they are not directly available on the website. Lead generation “shtick.” Interested visitors or prospective clients must first provide their email addresses to have a link to the case studies deck delivered directly to them. They use it as bait to generate leads.
On the downside, Coinbound did not provide information about its office location on the website, although the agency’s LinkedIn page suggests they are based in New York, US. However, visitors can contact them through the account. Aside from LinkedIn, they are also accessible on Twitter, Telegram, and YouTube.
Industry Reputation/Connections
Coinbound boasts of a good industry reputation and significant connections. It has great reviews from clients on its website and does not have any unresolved conflict tied to its name.
Furthermore, it is an official member of the Cointelegraph innovation circle. It partners with Sequoia, Animoca Brands, Binance Labs, IOSG Ventures, Outlier Ventures, and Polygon to support crypto projects. It also has connections to many top and mid-tier media publications, including Forbes, The CoinTelegragh, Decrypt, Blockworks, MarketWatch, Yahoo! Finance, Investing.com, Entrepreneur, CryptoDaily, Benzinga, and others.
Range of Services
Coinbound offers a list of strategic communication and promotional services, including Influencer marketing, Public Relations, Social Media Management, Community Management, and SEO. Here’s how they work.
Influencer marketing
Influencer marketing is one of the most efficient ways to reach blockchain and Web3 target audiences. This form of marketing utilizes crypto influencers across social media platforms like Twitter, YouTube, Instagram, TikTok, and podcasts, to create awareness for brands.
In influencer marketing, Coinbound first seeks to understand clients’ goals and their target audience before crafting strategies to meet those goals. The agency finds suitable influencers, negotiates deals, and coordinate the entire campaign so clients have nothing to worry about.
Public Relations
Public relations involves the strategic dissemination of content through earned or paid media to influence a brand’s public appeal. Coinbound allows companies to leverage their PR services to increase brand awareness, improve trust, build thought leadership, and manage reputation. They leverage their relationships with leading crypto, Web3, and blockchain media to pitch their clients’ brands.
Notably, the agency uses a PR wire platform, Coinscribble, to get distribute press releases to crypto media. They claim to land coverage on media outlets such as CoinTelegragh, NewsBTC, Bitcoin.com, Yahoo! Finance, Coincodex, and others.
Social Media Management
Coinbound assists brands in properly managing their social media accounts to achieve the best results. They focus specifically on Twitter management since the social media platform is more popular among crypto users.
Coinbound takes complete control of their client’s account and ensures that the account has engaging content and is utilizing industry best practices for growth. They will identify the client’s brand voice and begin developing content strategies to engage their target users.
The agency also commits to ongoing testing to determine what resonates most with the target audience and delivers the findings to clients.
Community Management
The Web3 community needs to be carefully and meticulously cultivated. This is necessary to build trust and bring about support and re-marketing opportunities from community members.
Web3 projects can take advantage of Coinbound’s community management service to build engaged communities from scratch. They create communities in a way that allows for future growth as clients’ businesses grow. They also plan and coordinate exciting online events to keep members interested.
SEO
It is becoming increasingly challenging to rank highly on Google, but Coinbound has a way around this issue. The agency conducts in-depth keyword research to identify keywords that its clients’ audiences are searching for. They then create valuable content using high-traffic keywords to improve Google ranking. This helps in channeling organic traffic to clients’ websites.
Verdict
Coinbound is one of the popular crypto marketing agencies that can help you grow your crypto business through a wide range of methods. They have extensive ties in the sector and practical experiences.
Based on our analysis, the agency is legit. They can assist you in finding crypto influencers, buying media space, and earning media coverage. They can also develop marketing strategies to promote your brand, help build your crypto community, manage your social media account, and drive more organic traffic to your website.
It has an overall rating of 4.0/5.
Coinbound Alternatives
Not convinced? Check these Coinbound alternatives:
Chainstory
Ninjapromo
EAK Digital
Frequently Asked Questions
How many employees are working at Coinbound?
Coinbound did not provide the exact number of employees in its agency; however, its LinkedIn page suggests it has between 11 to 50 employees.
Where is Coinbound’s headquarters?
Coinbound’s headquarters is located in New York, United States.
Who is the founder of Coinbound?
Coinbound was founded by Ty Smith, a serial entrepreneur and blockchain enthusiast.
