Chainstory Review

Last Updated on September 7, 2024

Tel Aviv crypto PR & communications firm Chainstory delivers specialized support to blockchain ventures. Below we provide details on what sets Chainstory apart, and how their respective founders have helped scale businesses through the volatile cryptoverse since 2016.

Chainstory’s unique approach leans heavily on transparency, gently distinguishing them from competitors. The following review delves into Chainstory’s services, giving a glimpse into what we feel are their strengths and potential drawbacks.

What Is Chainstory?

Chainstory is a blockchain marketing and public relations agency in Tel Aviv, Israel, a stellar tech-hub that continues to attract talented startups year after year. While Chainstory is a relatively new brand, its professional footprint and expertise go back nearly a decade to before the ICO boom.

Specializing in bespoke editorial services, Chainstory meets the ever-increasing demands that the dynamic and rapidly evolving Web3 industry requires. They focus on securing organic media coverage and building long- and short-form content marketing strategies.

Their in-house and remote team comprises 15 professionals from various Web3 disciplines that hold a collective knowledge to readily uplift brands with SEO-optimized copy, from data-driven content marketing to savvy PR campaigns.

Among others, Chainstory clients Algoz, BIT Exchange, and Unizen receive services aimed at building and maintaining digital brand awareness and product positioning. These and other crypto industry players benefit from Chainstory’s expertise, reputation, and solid media outlets to help them navigate the ebb and flow of the Web3 PR space.

Experience

Their entry into blockchain marketing and PR started with an idea that turned into a well-curated business plan, whose execution has since produced potent results for Chainstory’s clientele.

As reviewers, we’d ideally like to see more thorough client feedback and detailed testimonials, but a nod from BIT suggests the significant depth of experience required to promote these crypto allies.

In the meantime it’s clear that Chainstory delivers the goods to foster solid and lasting Web3 business relationships. Big player endorsements combined with impressive media contacts point to dedication, experience, and the potential sway necessary to get businesses in front of the right people.

Worth reading: “No, a Sponsored Labeled Crypto Press Release Is Not An Alternative to Editorial Coverage, PR Pro Says,” Tal Shmuel Harel writes for Coindesk.

Transparency

Chainstory’s website interface takes you where you need to go in a few clicks. With clearly presented services, potential clients can quickly grasp what the agency offers.

Again, though we’re waiting on greater social media activity, they cover enough need-to-know infostructure to entice a consultation booking.

We love the personalized and comprehensive case studies that highlight Chainstory’s successes and showcase their expertise and achievements. We’re hoping those will soon be readily available on their website and not just on request.

For the latest updates, follow and engage with them on Twitter (@chainstoryPR) and LinkedIn.

For a deeper dive into their crypto cosmos, you can find some cool pay-it-forward episodes to listen to on Beyond the Beat. Chainstory’s new podcast, hosted by The Defiant journalist Pedro Solimano, stands out with solid Web3 media figures such as Laura Shin, the founder of Unchained, and one of the most listened-to and award-winning crypto journalists today:

“I am always thinking ‘what is the thing people really want to know’ and give them a voice to get the public answers they want and need.”

Beyond the Beat covers some of the top names in crypto journalism, Molly J. Zuckerman, Daniel Kuhn, and Dan Roberts just to name another few. We appreciate all the knowledge celebrated here and look forward to Pedro’s future guests.

Industry Connections

Chainstory has an established go-to network in crypto journalism, mainstream business, and Fintech related media. They’ve successfully gained media slots in high caliber publications: Bloomberg, Forbes, WSJ, CoinDesk, Cointelegraph, Decrypt, TechCrunch, TheBlock, and many other top tier brands. Access to these online media giants illustrates Chainstory’s ability to get a well-aimed spotlight on Web3 businesses.

Range of Services

Chainstory specializes in Public Relations (PR), Thought Leadership, Content Marketing, Search Engine Optimization (SEO), and Online Reputation Management (ORM) for blockchain ventures.

Public Relations (PR)

Chainstory provides Public Relations designed to support crypto and blockchain-related businesses with their brand visibility and building and maintaining their overall online presence. Their strategy focuses on targeted pitching and communicating news and announcements to the media, which boosts brand credibility.

The team is well-versed in cryptocurrency journalism and has the know-how to shape a press release into a formidable story that can draw specific editors’ attention.

Catering to B2B blockchain groups and initiatives, VC firms, and DeFi protocols and exchanges, Chainstory guarantees improvement for their clients’ search engine rankings through credible content.

Content Marketing and SEO

Chainstory adopts a strategic approach to content marketing, the team knows how to target bottom-of-the-funnel users who are conducting due diligence on Google. This way, they can thoroughly evaluate business’ competition and drill down into targeted analyses.

Keyword research paves the way for content campaigns designed to capitalize on niche search engine ranking opportunities.

Thought Leadership

Chainstory excels at helping clients stand out as experts in their field, circulating their blogs, media chats, and community comms in popular online publications.

Chainstory abides by “perpetual motion” – ongoing campaigns that advantageously place crypto media interviews on relevant topics that facilitate getting op-eds published. This strategy is one of many that continuously positions clients as sought-after sources for insights within their niche market.

Example: “Israel Is Becoming Key To The Future Of Blockchain,” by Tal Shmuel Harel for The Times Of Israel.

Online Reputation Management (ORM)

Chainstory’s Online Reputation Management (ORM) service has them observing online conversations to protect brands from often unpredictable digital feedback.

Free speech is subjective and relative, and online users can be irresponsible or bring agendas that have little to do with anything other than personal commentary, sometimes by petty competitors! Tsk, tsk…

The Chainstory ORM mods regularly scan for flags and curate content that better reflects a brand’s ethos. Their informative approach challenges inaccuracies and strengthens brand image by thwarting the would-be naysayers, inviting them by way of elevated content to course correct.

Verdict

Chainstory has built a strong name for itself in the crypto marketing and PR world, boasting an impressive list of clients and deep connections within the industry. We’re still craving that uptick in their social media, though!

Chainstory receives a solid 4.5/5

Our rating reflects their strong position as rising contenders in crypto PR & communications. Chainstory checks all the boxes:

• Strategic media relationships
• Results track record supported by data
• Clear and on-point web copy that presents their services and professional expertise
• Pay-it-forward podcast covering cool topics with industry pros

What’s next for Chainstory? We see nothing but promise—more room to further carve their groove into the crypto PR world to roll their and their clients’ strengths onward.

Frequently Asked Questions

Written by:

Steve Cooper