Standing out in the rapidly growing global blockchain market—valued at over $20 billion and expanding at an impressive 65% CAGR—requires an extraordinary level of expertise and strategic insight, which only the top PR agencies can deliver. Whether you’re launching a new blockchain project, seeking investors, or aiming to enhance your brand’s presence in the crypto space, partnering with leading cryptocurrency public relations experts is essential.
With a growing number of established, highly skilled PR agencies, alongside newer and less experienced firms, finding the best can be challenging. In this article, we’ll take a look into the top crypto PR agencies leading the way in 2024. We’ll explore what sets them apart, highlight their services, and explain why you should consider working with them.
Top Crypto PR Firms
Chainstory
Ninjapromo
EAK Digital
Lunar Strategy
Crowdcreate
Coinbound
Wachsman PR
Melrose PR
CryptolandPR
Flexe.io
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What Is Crypto PR?
Crypto PR is a multifaceted approach to managing and enhancing the reputation of cryptocurrency, blockchain, and web3 projects. It involves strategic communication designed to build a positive image and establish trust among various stakeholders, including investors, customers, and the media.
The leading blockchain PR companies provide top-notch expertise, extensive experience, and a wealth of strategic relationships to amplify your project. In a nutshell:
- Simplifying complex blockchain concepts for a broad audience
- Navigating regulatory challenges
- Building credibility with strong industry connections
- Securing coverage in top crypto media outlets
- Managing social media for effective community engagement
- Understanding and addressing stakeholder expectations
- Handling crises and mitigating negative publicity
- Organising promotions, events, and webinars to boost project visibility
- Content creation, SEO and email campaigns
The Top Crypto PR Agencies
Here’s a quick overview of the top crypto PR agencies, each tailored to meet specific needs within the blockchain space:
| Crypto PR Agency | Best for |
| Chainstory | Overall Best Crypto PR Agency |
| Ninjapromo | Comprehensive Crypto Marketing Services |
| EAK Digital | Event Management |
| Lunar Strategy | Growth Hacking in Crypto |
| Crowdcreate | Community Building |
| Coinbound | Influencer Marketing |
| Wachsman PR | Global Brand Strategy |
| Melrose PR | Crypto Thought Leadership |
| CryptolandPR | ICO and IEO PR |
| Flexe.io | Comprehensive PR Services |
1. Chainstory – Overall Best Crypto PR Agency
Chainstory, based in Tel Aviv, Israel, leads the crypto PR industry with its comprehensive range of services and significant achievements within the blockchain sector. Founded with a core focus on storytelling and strategic communication in B2B crypto, Web3, and blockchain PR, Chainstory has been instrumental in advancing numerous businesses, including Trugard, Algoz, and Unizen.
Chainstory has consistently secured high-profile media placements in reputable publications like WSJ, CoinDesk, CoinTelegraph, and Forbes. With a team of experts deeply engaged in the blockchain sector since 2016, Chainstory is unparalleled in its ability to elevate your brand.
Key Services:
- Media relations
- Messaging development
- Thought leadership
- Content creation and SEO
- Influencer marketing
- Social media management
- Crisis communication
- Online reputation management
Notable Clients and Partners:
- Resonance Security
- BIT Exchange
- Masterkey VC
- LIAN Group
- Trugard
- Unizen
- Algoz
Chainstory
2. NinjaPromo – Comprehensive Crypto Marketing Services
Ninjapromo, ranked just behind Chainstory, excels in merging digital marketing with crypto public relations. This integration makes it a crucial partner for projects that need a holistic approach to their strategy. Their expertise has made them a sought-after ally for blockchain companies aiming to scale.
The firm offers over 30 PR and marketing services, such as press release distribution, media outreach, and reputation management. Ninjapromo has a proven track record with successful projects including Axie Infinity, Decentraland, and Enjin. The founders have been featured in Forbes for their exceptional industry contributions, adding credibility to their name.
Key Services:
- ICO Marketing
- NFT Marketing
- Reputation Management
- Metaverse Marketing
- Content creation and SEO
- PPC advertising
- Social media marketing
Notable Clients and Partners:
- Polkadot
- Dash
- Bitcoin.com
- Hycon
- BitForex
Ninjapromo
3. EAK Digital – Best for Event Management
EAK Digital ranks third on our list of top PR agencies thanks to its impressive track record in crypto projects event management, establishing thought leadership in the blockchain industry and securing media coverage for startups in major publications. Their strong connections with industry influencers and top-tier media make them an excellent partner for blockchain companies looking to elevate their presence.
They host major industry events such as the W3EGaming Blockdown Festival and Istanbul Blockchain Week, which draw in over 7,500 attendees, 1,700+ projects, 200+ influencers, and 300+ media firms. Plus, EAK Digital has launched EAK TV, a platform that focuses on blockchain content and features influential guests like Roger Ver, Johnson Chen, Changpeng Zhao, and Silvio Schembri, offering valuable insights into the industry.
Key Services:
- Influencer and KOL marketing campaigns
- Event management
- Sponsored content creation
- Social media marketing
- Telegram and Discord community building
- Airdrop and bounty campaigns
Notable Clients and Partners:
- Chainlink
- Aave
- Uniswap
- Compound
- Yearn Finance
EAK Digital
4. Lunar Strategy – Best for Growth Hacking in Crypto
Lunar Strategy is distinguished by its expertise in growth hacking, positioning itself as an ideal partner for crypto startups seeking rapid scaling. The company’s data-driven methodology and focus on growth metrics have consistently delivered notable results for its clients. Led by CEO Tim Haldorsson, Lunar Strategy operates as a Web3-native marketing team, offering comprehensive services including go-to-market strategies, authority building, and Web3 growth initiatives.
With over 5 years of operational experience, a portfolio of more than 200 satisfied clients, and a social media following exceeding 1 million, Lunar Strategy is well-positioned to support and accelerate your startup’s growth.
Key Services:
- Social Media Managament
- GTM Strategy Development
- Influencer Marketing
- Web3 Paid Ads
- KOL fundraising
- Content strategy and creation
Notable Clients and Partners:
- PixelPix
- Immutable
- Oasis Network
- Game Starter
- Multivers
Lunar Strategy
5. Crowdcreate – Crypto Community Building
If your project is having trouble building a community, Crowdcreate is the way to go. Founded by Ivan Kan and Jeffrey Maganis in 2014, Crowdcreate specializes in helping blockchain projects connect with their supporters and build strong communities.
They use everything from social media management to moderating Discord and Telegram to keep followers engaged and loyal. They also offer PR services like media outreach, content creation, and community management. With experience working with 500 projects, including major NFT names like Sandbox, Divine Anarchy, Bored Ape Yacht Club, CryptoPunks, and Decentraland, Crowdcreate has a proven track record in helping NFT projects succeed.
Key Services:
- Community management
- Social media marketing
- Influencer outreach
- Cold emailing
- Gaming marketing
- Crowdfunding
- Media relations
- Content creation
Notable Clients and Partners:
- BitMex
- Sandbox
- KuCoin
- Upland
Crowdcreate
6. Coinbound – Best for Influencer Marketing
Coinbound is a leading name in crypto PR, particularly if you’re interested in influencer marketing. Since starting in 2019, they’ve built a wide network of crypto influencers and content creators, allowing them to run effective campaigns that really hit the mark with their target audiences.
They’re experts in getting crypto gaming projects noticed and attracting new users. They also handle PR services like media outreach, content creation, and community management. Much like other top agencies, Coinbound has strong media ties and can secure spots in major crypto publications like Cointelegraph, CoinMarketCap, and Bitcoin.com.
Key Services:
- Crypto influencer marketing
- PPC& Paid Advertising
- Community Management
- Search Engine Optimization
- Tokenomics planning
- Media outreach
Notable Clients and Partners:
- Immutable
- Tron
- Nexo
- Index
- Investopedia
Coinbound
7. Wachsman PR – Global Brand Strategy
New York-based Wachsman PR made it to this list for its expertise in global brand strategy and crisis management, making it a go-to for blockchain companies with international ambitions. They’re skilled at helping projects navigate tricky situations and manage negative publicity through strategic communications and reputation management.
Since its founding in 2015 by CEO David Wachsman, the agency has become a trusted partner for leading blockchain networks, crypto payment solutions, exchanges, and DeFi protocols. Wachsman PR has worked with notable enterprise blockchain projects like IBM Blockchain and R3, demonstrating a proven ability to help these projects reach their goals.
Key Services:
- Crisis communications planning
- Media relations during crises
- Social media monitoring and response
- Reputation management
- Stakeholder communications
Notable Clients and Partners:
- Microsoft Azure Blockchain
- Tether
- Bitfinex
- Kraken
- Gemini
Wachsman PR
8. Melrose PR – Crypto Thought Leadership
Melrose PR grabs the eighth spot on our list of top crypto PR agencies. Founded almost alongside the first digital currency, BTC, back in 2012, Melrose is known for helping blockchain projects become thought leaders in the industry.
They use all sorts of tactics like op-eds, interviews, speaking engagements, and awards to make their clients stand out as experts and innovators. Based in California and led by Kelly Weaver, who also hosts the popular podcast Crypto Token Talk, Melrose’s deep understanding of the crypto space makes it a top pick for specialized projects.
Key Services:
- Op-ed and article placement
- Interview preparation and media training
- Speaking engagement booking
- Awards and recognition
- Reputation management
Notable Clients and Partners:
- Moonbeam
- Blockdaemon
- Filecoin
- StormX
Melrose PR
9. CryptolandPR – Crypto ICO and IEO Promotion
Crypto projects gearing up for an ICO should definitely check out CryptolandPR. This UK-based blockchain PR agency specializes in ICO and IEO promotion and has built strong ties with top publications like Reuters, Cointelegraph, CoinDesk, and Forbes. They’re experts at crafting the right narrative for their clients’ crypto brands. CryptolandPR is also a leader in analytics, covering everything from capital markets and CBDCs to NFTs, the Metaverse, DeFi, stablecoins, and gaming. The agency is highly regarded by significant players in the blockchain and finance sectors, including hedge funds and crypto exchanges.
Key Services:
- ICO and IEO promotion
- Whitepaper and pitch deck creation
- Investor relations
- Community building
- Influencer marketing
Notable Clients and Partners:
- Tron
- Zilliqa
- Elrond
- Matic
CryptolandPR
10. Flexe.io – Best for Comprehensive PR Services
Flexe.io rounds out our list of top PR firms for blockchain projects. Based in Dubai, this agency provides a full suite of crypto PR services, making them a solid option for projects looking for all-around PR support. They’re skilled in everything from media relations to influencer marketing, making them a versatile choice.
Founded by Alexander Tikhonov in 2017, Flexe.io has supported hundreds of blockchain projects in the Middle East with brand building and reputation management. They partner with more than 60 finance media outlets like Forbes, Bloomberg, NewsBTC, and Yahoo Finance, and their team of over 50 experts can handle media outreach, social media management, thought leadership, and brand packaging.
Key Services:
- Media relations in the Middle East
- Influencer marketing in the Middle East
- Regulatory compliance
- Market entry strategy
- Event management
Notable Clients and Partners:
- Binance
- Polkadot
- Chainlink
- Bybit
Flexe.io
What Is The Difference Between Crypto PR and Blockchain PR?
Crypto PR and Blockchain PR might seem overlapping but they actually focus on different parts of the digital ecosystem.
Crypto PR focuses on promoting individual cryptocurrencies like Bitcoin and Ethereum. It aims to build awareness, drive adoption, and address regulatory issues. For instance, a PR campaign for Bitcoin might highlight its growing acceptance in various markets, reinforcing its credibility as a legitimate currency.
Blockchain PR, on the other hand, centers on the blockchain technology itself and its wide-ranging applications. This approach seeks to educate stakeholders, showcase innovations, and establish companies as leaders in the blockchain sector. For example, a PR campaign for a blockchain-based voting platform might emphasize how the technology enhances election transparency and security, positioning the platform as a breakthrough in democratic processes.
Common Activities in Blockchain PR:
- Publishing Whitepapers and Case Studies: Showcase technical expertise and real-world applications.
- Establishing Thought Leadership: Contribute articles, participate in interviews, and speak at industry events.
- Conducting Educational Campaigns: Target specific sectors to highlight blockchain’s potential.
- Creating Engaging Content: Develop explainer videos, infographics, and interactive demos.
- Building Strategic Partnerships: Collaborate with organizations for joint events and research.
- Leveraging Social Media: Engage with the community and share updates on platforms like Twitter and LinkedIn.
- Organizing Hackathons: Attract talent and showcase technical capabilities.
- Collaborating with Analysts: Produce market reports to establish credibility.
- Participating in Regulatory Discussions: Influence policy-making for blockchain adoption.
- Managing Media Relations: Address inquiries and handle crises to protect the brand’s reputation.
How a Crypto PR Agency Can Drive Your Project to Success
To stand out in the fiercely competitive blockchain market, where over 20,000 projects are vying for attention, you need more than just a groundbreaking product. The crypto scene is volatile and packed with competition, especially with giants like IBM and Coinbase in the mix. And the stats don’t lie—around 90% of crypto projects fizzle out within a year, due to poor visibility and ineffective communication. You can’t afford to be another statistic.
Engaging a specialized blockchain PR agency is essential to differentiate your project effectively. Established crypto marketing firms are adept at crafting powerful narratives and securing prominent media coverage in outlets such as Bloomberg. They also leverage industry connections to enhance your credibility. Their strategic approach ensures that your project gains the necessary exposureinterest, while they manage any potential PR crises, allowing you to stay focused on building your business.
How to Choose the Right Crypto PR Agency
Choosing the best crypto PR agency means weighing several factors, but these are the ones that truly make a difference.
- Assess Experience: Look for a crypto PR agency with a proven track record in the blockchain industry, as experience indicates their ability to navigate market challenges effectively.
- Media Relationships: They should have strong ties with top crypto media outlets and a history of securing high-quality coverage for clients.
- Comprehensive Services: Make sure they offer a full range of services—media relations, content creation, social media marketing, and influencer outreach—so they can craft a complete strategy tailored to your needs.
- Transparent Pricing: Choose an agency that’s upfront about their pricing, giving you clear information on services and fees to avoid surprises later.
- Prioritize Communication and Transparency: Ensure the agency maintains clear communication and is transparent about their strategies and progress throughout your partnership.
Final Thoughts
In the blockchain world, stellar PR can be the difference between flying under the radar and becoming the next big thing. Working with seasoned PR pros who know the ins and outs of the industry can boost your project’s profile and save you time and money.
Our top crypto PR agencies are poised to deliver exceptional results. Imagine your project not just participating but leading the conversation in the crypto space. With the right PR partner, that vision can become reality. Focus on finding an agency with proven expertise, strong media connections, and a strategic approach tailored to the unique needs of your blockchain project.
Disclaimer: The order of appearance is completely editorial, based on our research and may change in the future. Any sponsored inclusion on this page will be labelled as such.
Frequently Asked Questions
How much does crypto PR cost?
Crypto PR costs vary based on the agency, project scope, and required services. Agencies may charge a flat monthly retainer, fees for specific deliverables, or a percentage of the project budget. It's essential to compare quotes and services to find the best fit.
How do I measure the success of a crypto PR campaign?
Success is measured by metrics like media mentions, website traffic, social media engagement, and community growth. Tracking these regularly helps assess progress and adjust strategies as needed.
What are some common crypto PR tactics?
Common tactics include media outreach, press release distribution, content creation, social media marketing, influencer outreach, event management, and award programs, tailored to the project's goals and audience.
How long does it take to see results from a crypto PR campaign?
Results vary, but it generally takes several months to build momentum. While brand awareness and thought leadership take time, media placements and social media engagement can yield quicker outcomes.
What are some common challenges in crypto PR?
Challenges include navigating regulatory changes, combating industry misconceptions, and standing out in a crowded market. Staying current on trends and best practices is crucial for overcoming these hurdles.
